Michael Janiak, ECD & Co-Founder

Relevance, purpose & pride: Building a modern brand for the trades

"Working in the trades is usually depicted as a grind and when Truewerk approached us to rebrand them and redesign their eCommerce experience, the main thing that stuck out to us was their take on trade work being a source of optimism and joy and relevance and pride for the people who work in the trades. These are the people who build the world that we live in, and we wanted to speak directly to them in a way that felt really authentic and reflected the mission of Truewerk."