Sarah Buehler, Senior Designer

Balancing luxury & utility throughout the design process

"When we first kicked off with Terra it became clear that we would need to be designing for two different types of customer journey: those who are visiting the site already knowing what they were looking for and those who are just looking to be inspired. The doers and the dreamers, if you will. In order to cater to both groups, we needed to create a site that was easily navigable and information rich while also allowing space for the brand’s storytelling and California cool vibe to really shine through."

Jenny Ta, Sr. UX Designer

Crafting immersive UX systems based on customer research and human needs

"One of the coolest things we got to do was actually interview their showroom sales team and talk to them to hear what questions they were getting every day. What were they seeing as customers came into the store? Are customers going in to feel the furniture? Are they sitting on it? Are they asking about the materials? Are they bringing their own measuring tape to figure out how big something is and if it’ll fit in their their yard? Getting that direct knowledge really helped us inform our design decisions on what we wanted the Terra Outdoor website experience to be."