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Pattern-Logo-light

OUR YEAR IN REVIEW,
A.D. 2021

This Is Pattern

Natreve

Brand Launch

Erica Randhawa, Design Director

Using whimsy and playfulness to create a differentiated brand & commerce experience

"Looking at Natreve's brand we knew it was important to create a website that felt bright, optimistic, and fun. We had a lot of creative freedom and got to play with some really cool visual treatments like curved text, whimsical shapes, and fun animations. We laid out the site so it felt light and freeform without being boxed in. Overall what resulted is one of our most fun and unique designs."

Johanna Tannerfors, Director of Project Management

Trusting the process and getting weird with clients

"It's amazing working with clients like Natreve who really allow us to explore and get a bit weird. When clients trust us, and our process, it's really when we create our best work."